DORNA COMMUNICATIONS
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Alice signs title sponsor for two rounds of MotoGP
Italy's leading telecommunications company Telecom Italia has signed a two year
agreement with MotoGP's commercial right holders Dorna Sports to acquire the
title sponsorship package for two of the MotoGP World Championship's most
prestigious rounds. The brand that will be exposed to the world through the
French and Italian events will be Alice, Telecom Italia's ADSL product.
Therefore, the races scheduled in the famous Le Mans and Mugello racetracks will
be officially called "Alice Grand Prix de France" and "Gran Premio Alice
d'Italia" scheduled respectively on May 15th and June 5th. The contract also
includes the same conditions for 2006.
Alice will benefit of a complete sponsorship package that includes not only the
right to name the events, but also trackside brand exposure presences, corporate
hospitality and promotional actions in the public area.
In addition to this commercial partnership, Telecom Italia has also agreed with
Dorna to become the Internet Supplier of MotoGP, which means that they will
provide all the technology, servers, hosting and streaming for the series'
official website www.motogp.com. Dorna takes care of the contents, available in
eight languages: English, Italian, Spanish, French, Japanese, Portuguese, German
and Dutch.
Through their contract with Dorna Sports, Telecom Italia and Alice extend their
current relationship with MotoGP, where they were already present with their
sponsorship of the Ducati factory team and having World Champion Valentino Rossi
as their testimonial for advertising campaigns.
INFO 2005/6. 14-03-2005
DORNA COMMUNICATIONS
www.motogp.com
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