DORNA COMMUNICATIONS
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Carrera becomes MotoGP Sunglasses Supplier
The Safilo Group has signed a contract with Dorna, the company that manages
MotoGP's commercial and TV rights, for their sport brand Carrera to become
MotoGP sunglasses supplier for the 2005 and 2006 seasons.
Following this agreement, Carrera is installing promotional structures in the
public areas during the MotoGP events in Jerez, Estoril, Mugello, Barcelona,
Sachsenring and Valencia. Promotions for the spectators are organised at the
Carrera stand at each of the six GPs, with the major prize being the chance to
win passes to meet the Carrera racing stars at the Carrera hospitality area in
the MotoGP paddock.
The new contract also means that all the Dorna staff at the MotoGP World
Championship is wearing Carrera sunglasses.
Carrera reinforces its presence in the world of motorcycling: the Safilo Group
has been present in the MotoGP World Championship for five years now. The brand
currently sponsor team Carrera Sunglasses LCR in the 250cc class, with Casey
Stoner and Roberto Locatelli, and has four of MotoGP stars, Loris Capirossi,
Toni Elias, Hector Barbera and Mika Kallio, who are Carrera testimonials for
2005.
INFO 2005/39. 20-04-2005
DORNA COMMUNICATIONS
www.motogp.com
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