Mugello's Italian festival lifts MotoGP TV audience to all-time high in Italy

The breathtaking racing in last Sunday's MotoGP race in Mugello, Italy, which
saw four Italian riders scoring an historic clean sweep after scrapping for
victory in front of 88,000 elated fans, led the Gran Premio Alice d'Italia to
become the most followed motorcycle race ever in Italy. The 45-minute spectacle
that saw superstar Valentino Rossi finally win out against fellow countrymen Max
Biaggi, Loris Capirossi and Marco Melandri recorded a 47.3% market share and was
seen by an average 7.6 million viewers through Mediaset's channel Italia 1.

This is the largest ever audience figure for motorcycle racing in Italy in terms
of market share, and the figures are even more impressive considering the fact
that the total number of single viewers who tuned into the transmission during
the whole programme was well over 10 million.The all-Italian battle also had
excellent audiences in the United Kingdom, where the BBC scored 1.3 million
viewers and a 16% share. In Spain, despite Sete Gibernau's crash, the market
share for the broadcast in TVE-1 was over 31%.

INFO 2005/69. 7-06-2005
DORNA COMMUNICATIONS
www.motogp.com