Rossi exploits boost MotoGP TV audiences

With five victories out of six races so far this season, one could expect that
Valentino Rossi=92s domination would disappoint the MotoGP fans, but the way the
Italian superstar reaches success is actually so entertaining and exciting that
audiences keep growing every race weekend.

Rossi's win at Catalunya last Sunday scored again record audiences in his home
country, where Italia 1's broadcast was followed by almost 8.5 million viewers,
with a 48.18% market share.

Surprisingly, the audience in Spain was also outstanding despite the fact that
Rossi's victim of the day was Sete Gibernau, in front of his Barcelona crowd.
TVE-1 had 33.3% of the audience tuned to the MotoGP race, and did even better
(38,6%) for the 250cc race, where Spain's young hope Dani Pedrosa won his third
consecutive GP. The total audience was 2.8 and 2.1 million respectively.

MotoGP enjoys wealthy audiences both in Italy and Spain thanks to the success of
their riders. In the United Kingdom, BBC is consolidating very good ratings
without having a local hero in the leading positions. The broadcast from the
Catalunya Grand Prix scored 1.4 million viewers, with a 16.3% share.

Other countries also have had significant audience figures for the past few
MotoGP races. As an example, Nelonen/Channel Four Finland scored 32% market
share for the last round of the 125cc World Championship, where Mika Kallio is
one of the main protagonists.

INFO 2005/78. 17-06-2005
DORNA COMMUNICATIONS
www.motogp.com