DORNA COMMUNICATIONS
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Alice acquires title sponsor for MotoGP in Germany
Following the success of their partnership with MotoGP and Dorna Sports for the
French and Italian rounds of the World Championship, Telecom Italia have also
acquired, through their ADSL brand Alice, the title sponsorship package for the
2005 German Grand Prix.
Therefore, the MotoGP race scheduled in Sachsenring on July 31st will be
officially called "Alice Motorrad Grand Prix Deutschland".
The Italian telecommunications company's sponsorship package includes the right
to name the event and trackside brand exposure presence.
Telecom Italia and Alice are also present in MotoGP with their sponsorship of
the Ducati factory team and having World Champion Valentino Rossi as their
testimonial for advertising campaigns.
INFO 2005/79. 20-06-2005
DORNA COMMUNICATIONS
www.motogp.com
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